Post by account_disabled on Dec 30, 2023 16:05:34 GMT 10
LiveRamp , the leading data connectivity platform, has announced today that it will expand its presence in Spain through a collaboration agreement with DatMean . DatMean, a leading data and audience marketing company, will become the first local partner to use LiveRamp's Digital Identity infrastructure to enhance its capabilities in data connectivity and CRM Onboarding. Through their collaboration agreement, DatMean and LiveRamp will for the first time allow brands to securely incorporate and activate their 1st Party data across all media, channels and devices with the ' people-based' Digital Identity solution from LiveRamp . Marketers will also be able to access high-quality, deterministic data from DatMean's marketplace, aroa © , which will help them enrich information about their own customers, as well as find new ones.
In this way, DatMean advertisers and clients will be able to make better use of 2nd Party data when making their business decisions so that they generate measurable results, something that has become even Phone Number List more critical given the current economic climate. With this partnership, DatMean and LiveRamp will work together to make multi-channel a reality across environments such as web and mobile apps , leveraging an identifier that is designed to perform better than existing solutions and that resolves privacy and consent issues. of the consumer. Vihan Sharma, MD Europe at LiveRamp , said: “ As the industry adapts to evolving privacy regulations, and new restrictions from device and browser manufacturers, there is no better time than now to prepare for a better future .
We share the commitment to establishing a digital advertising ecosystem that puts consumer trust at the center . “Our partnership is the first step in enabling a better customer experience in a world without cookies and other device identifiers ” José Luis Valdivielso, CEO and co-founder of DatMean , explains that “ I am sure that there will be many brands that want to start using LiveRamp's cutting-edge solutions in Spain with the help of DatMean. We are delighted that LiveRamp has chosen DatMean as its first partner in Spain. “The fact that both companies share important values such as transparency and obsession with data quality and innovation has been key to signing this agreement .”
In this way, DatMean advertisers and clients will be able to make better use of 2nd Party data when making their business decisions so that they generate measurable results, something that has become even Phone Number List more critical given the current economic climate. With this partnership, DatMean and LiveRamp will work together to make multi-channel a reality across environments such as web and mobile apps , leveraging an identifier that is designed to perform better than existing solutions and that resolves privacy and consent issues. of the consumer. Vihan Sharma, MD Europe at LiveRamp , said: “ As the industry adapts to evolving privacy regulations, and new restrictions from device and browser manufacturers, there is no better time than now to prepare for a better future .
We share the commitment to establishing a digital advertising ecosystem that puts consumer trust at the center . “Our partnership is the first step in enabling a better customer experience in a world without cookies and other device identifiers ” José Luis Valdivielso, CEO and co-founder of DatMean , explains that “ I am sure that there will be many brands that want to start using LiveRamp's cutting-edge solutions in Spain with the help of DatMean. We are delighted that LiveRamp has chosen DatMean as its first partner in Spain. “The fact that both companies share important values such as transparency and obsession with data quality and innovation has been key to signing this agreement .”