Post by account_disabled on Jan 1, 2024 14:49:57 GMT 10
Muay Oil” invests more than 100 million in re-branding Launching presenter with 2 commercial films, aiming to be number 1 in 3 years External Pain Relief Drug Market “Muay Oil”, a product for relieving muscle aches and pains, by Thevakarm Osot Co., Ltd. is one of the Thai brands that have been strong in consumer recognition and brand awareness for more than 60 years, but If we compare the age of the brand to a person, 60 years old is a step into the age of the elderly. Re-branding to refresh the brand and make it youthful, being 60 years old and still looking good and accessible to people of all ages and lifestyles. Therefore, it is considered a challenge for executives from the 3rd generation to the 4th generation and every team member. As a result, this has led to a major brand refresh.
By organizing the big event of the year Under the concept "Boxing oil...even if you're not a boxer, you Industry Email List can use it" on October 11 at the Central Court, 6th floor, Central World Shopping Center. which uses great strategies to pave the way to expand the consumer base even more With the launch of a new presenter for Muay Thai who is both a singer, actor and athlete with a variety of activities, along with the release of 2 commercial films. that will be broadcast through various channels, both TV and online, throughout the year Let it tell the story and create awareness of the brand to the new generation. From students to young working people Pharmacist Aninthaya Sunsatham, Chief Executive Officer of Thevakaram Osot Co., Ltd. said, “Most consumers view boxing oil as a men's product and suitable only for athletes. Moreover, the brand is over 60 years old and may be considered outdated. The selection of presenters is from the new generation. through both commercial films because the brand wanted to stand up and tell everyone that No matter who you are, if your lifestyle includes activities that risk muscle injury.
Whether it's going shopping or office syndrome You can use boxing oil as well. This is the reason for the company It has decided to invest heavily in creating these new perceptions. Both upgrading factory standards until they reach GMP/PICS with a continuously invested budget of not less than 50 million and investment in marketing, which this year is also over 50 million baht.” Currently, there are 3 types of boxing oil products: oil, spray, and cream. The production capacity for the oil type is 4-5 hundred thousand bottles per month As for boxing oil, cream type Since this product has not yet been communicated, it is not well known. But cream-type products are more popular in foreign markets than liquid-type products. Due to lightweight transportation, easy to use, and convenient to carry, this time the launch of the domestic market of boxing oil cream products. The company hopes to reach more female consumers. and aiming for the proportion of users of all types of boxing oil products to be the same for both men and women at 50-50 percent.
By organizing the big event of the year Under the concept "Boxing oil...even if you're not a boxer, you Industry Email List can use it" on October 11 at the Central Court, 6th floor, Central World Shopping Center. which uses great strategies to pave the way to expand the consumer base even more With the launch of a new presenter for Muay Thai who is both a singer, actor and athlete with a variety of activities, along with the release of 2 commercial films. that will be broadcast through various channels, both TV and online, throughout the year Let it tell the story and create awareness of the brand to the new generation. From students to young working people Pharmacist Aninthaya Sunsatham, Chief Executive Officer of Thevakaram Osot Co., Ltd. said, “Most consumers view boxing oil as a men's product and suitable only for athletes. Moreover, the brand is over 60 years old and may be considered outdated. The selection of presenters is from the new generation. through both commercial films because the brand wanted to stand up and tell everyone that No matter who you are, if your lifestyle includes activities that risk muscle injury.
Whether it's going shopping or office syndrome You can use boxing oil as well. This is the reason for the company It has decided to invest heavily in creating these new perceptions. Both upgrading factory standards until they reach GMP/PICS with a continuously invested budget of not less than 50 million and investment in marketing, which this year is also over 50 million baht.” Currently, there are 3 types of boxing oil products: oil, spray, and cream. The production capacity for the oil type is 4-5 hundred thousand bottles per month As for boxing oil, cream type Since this product has not yet been communicated, it is not well known. But cream-type products are more popular in foreign markets than liquid-type products. Due to lightweight transportation, easy to use, and convenient to carry, this time the launch of the domestic market of boxing oil cream products. The company hopes to reach more female consumers. and aiming for the proportion of users of all types of boxing oil products to be the same for both men and women at 50-50 percent.