Post by mostafa005 on Jun 6, 2024 19:32:34 GMT 10
Carefree travelers may even arrive faster. But those who travel strategically will certainly go further!
The saying isn't exactly like that, but it certainly applies to today's success story: the case of Rodojacto, a company specialized in Road Freight Transport with a focus on strategic logistics.
Having been a partner for a few years , the company faced a problem: even with a good volume of visitors, the chosen audience did not generate the growth defined in the following years.
Until then, our main activity had been in paid media campaigns focusing on the bottom of the sales funnel, covering the entire service portfolio.
Thus, Orgânica faced yet another stretch in this challenging trajectory , in which valuable content was the key to qualifying the audience — and increasing sales by 153%!
Get to know the details!
Destiny: sell more!
Competition was one of the first setbacks faced. After all, the road sector is the strongest in the country, loaded with players of all sizes.
Another challenge was the specificity of the service in a limited area. Although the company is expanding, its main operations are restricted to the states of São Paulo, Paraná and turkey phone number Minas Gerais.
The main focus was the transport of non-perishable foods, plastics and packaging, as well as special cargo, such as heavy machinery and equipment.
But the heavy load was the challenge: very bold goals compared to the results obtained so far.
With that under our belt, it was time to plan the next km!
Adjusting the route
From the beginning, we conducted the strategy with one focus: qualifying the audience — which needed to be done in an increasingly specific and segmented way.
To achieve this, we knew that a side effect could be a decrease in the number of leads entering the funnel. But, at the end of the journey, sales are the ones who pay the bills!
We then developed the content strategy focusing on each of the operating segments, always reinforcing Rodojacto's value proposition — the strategic use of logistics as a driver of business growth.
Therefore, we created thematic E-mail Marketing trails with the purpose of nurturing this segmented audience, always connecting them with the company's services.
The saying isn't exactly like that, but it certainly applies to today's success story: the case of Rodojacto, a company specialized in Road Freight Transport with a focus on strategic logistics.
Having been a partner for a few years , the company faced a problem: even with a good volume of visitors, the chosen audience did not generate the growth defined in the following years.
Until then, our main activity had been in paid media campaigns focusing on the bottom of the sales funnel, covering the entire service portfolio.
Thus, Orgânica faced yet another stretch in this challenging trajectory , in which valuable content was the key to qualifying the audience — and increasing sales by 153%!
Get to know the details!
Destiny: sell more!
Competition was one of the first setbacks faced. After all, the road sector is the strongest in the country, loaded with players of all sizes.
Another challenge was the specificity of the service in a limited area. Although the company is expanding, its main operations are restricted to the states of São Paulo, Paraná and turkey phone number Minas Gerais.
The main focus was the transport of non-perishable foods, plastics and packaging, as well as special cargo, such as heavy machinery and equipment.
But the heavy load was the challenge: very bold goals compared to the results obtained so far.
With that under our belt, it was time to plan the next km!
Adjusting the route
From the beginning, we conducted the strategy with one focus: qualifying the audience — which needed to be done in an increasingly specific and segmented way.
To achieve this, we knew that a side effect could be a decrease in the number of leads entering the funnel. But, at the end of the journey, sales are the ones who pay the bills!
We then developed the content strategy focusing on each of the operating segments, always reinforcing Rodojacto's value proposition — the strategic use of logistics as a driver of business growth.
Therefore, we created thematic E-mail Marketing trails with the purpose of nurturing this segmented audience, always connecting them with the company's services.