Post by account_disabled on Dec 21, 2023 14:06:25 GMT 10
Last week I talked about all the materials needed to create an editorial press kit . Now that the kit is ready - let's say that it "should be" - the press kit must be prepared , therefore a virtual binder containing all the material. The press kit must then be distributed, otherwise it is useless to create it, and finally updated. Let's start by seeing how to create a folder. How to create a press kit We summarize the press material of our kit: Cover letter : a pdf document. Synopsis and index of the book : a pdf document. Author biography : a pdf document. Book cover : a high resolution image in jpg format. Author's photograph : a high resolution image in jpg format.
Sample pages from the book : a pdf document. Book launch press release : a pdf document. Book reviews : a pdf document. Editorial bellows : a pdf document. Author interviews : a pdf document. Details of the book : a pdf document. Brochure : a pdf document. Extra material : a pdf document. Book trailer : a pdf document. PDF book : a pdf Special Data document. Contacts : a pdf document. I chose the pdf format because it can be read by everyone. How to make all this material available, which will ultimately have a certain weight in terms of kilobytes? By creating a real folder using a choice of two free software: WinZip WinRar This way you will have your entire press kit in a single file, in .zip or .rar formats.
How to distribute a press kit Now that you have your press kit ready, you need to distribute it. The website of a publishing house should have a page dedicated to the press office , which shows at least an email to which you can write for information relating to the publications. On such a page you should also indicate where to find the press material for a book . It makes sense to me to think that the link for downloading the press kit should reside on the book description page. Making it known online that the press kit is available is a good idea, which very few will think of. How? It's easy to say: write and send a press release; announce the possibility of downloading the press kit on the publishing house website; report it in the newsletter, on Twitter and Facebook. Updating a press kit A press kit must be updated .
Sample pages from the book : a pdf document. Book launch press release : a pdf document. Book reviews : a pdf document. Editorial bellows : a pdf document. Author interviews : a pdf document. Details of the book : a pdf document. Brochure : a pdf document. Extra material : a pdf document. Book trailer : a pdf document. PDF book : a pdf Special Data document. Contacts : a pdf document. I chose the pdf format because it can be read by everyone. How to make all this material available, which will ultimately have a certain weight in terms of kilobytes? By creating a real folder using a choice of two free software: WinZip WinRar This way you will have your entire press kit in a single file, in .zip or .rar formats.
How to distribute a press kit Now that you have your press kit ready, you need to distribute it. The website of a publishing house should have a page dedicated to the press office , which shows at least an email to which you can write for information relating to the publications. On such a page you should also indicate where to find the press material for a book . It makes sense to me to think that the link for downloading the press kit should reside on the book description page. Making it known online that the press kit is available is a good idea, which very few will think of. How? It's easy to say: write and send a press release; announce the possibility of downloading the press kit on the publishing house website; report it in the newsletter, on Twitter and Facebook. Updating a press kit A press kit must be updated .