Post by account_disabled on Dec 23, 2023 20:58:06 GMT 10
I am more and more convinced that an inbound marketing strategy (or content marketing more generally) cannot be seriously considered without taking into account natural referencing or SEO . And, we will see it in this article through various studies published since 2012: size ( quantity of content ) matters. If you want to make your content more visible, that is to say better referenced, size matters. On the same subject, a longer article will have a better chance of ranking better than a shorter article. Inbound marketing has been an important trend for several years, both in BtoB and BtoC . The number of more or less self-proclaimed experts and the number of more or less serious content are growing rapidly.
On Google.fr , inbound marketing, this gives 16.2 million results; and on LinkedIn , we find “inbound Email Data marketing on more than 4,000 profiles in France. Unfortunately, quantity does not necessarily rhyme with quality and it is quite difficult for the client to find their way. For those who do not master web semantics, SEO is all the techniques that can be implemented to try to improve the traffic of a site from the organic search results of search engines such as than Google or Bing. Experts generally agree that there are dozens, if not hundreds, of elements that are taken into account (technical or semantic criteria, on site or off site).
Several studies, all carried out by different teams and at different periods, since 2012, show an almost direct relationship between quantity of content and position in the results pages. Content is king Already in 2012, a study indicated that not only were longer contents better positioned, converted better and that the leads that came from longer contents were qualitatively better. They were better qualified. The study analyzes the first 10 results for a few thousand queries and finds that all content on the first page has more than 2,000 words. Analysis of the team that carried out the study: Google does not prefer longer content because it provides more value but simply because it is what the Internet user prefers.
On Google.fr , inbound marketing, this gives 16.2 million results; and on LinkedIn , we find “inbound Email Data marketing on more than 4,000 profiles in France. Unfortunately, quantity does not necessarily rhyme with quality and it is quite difficult for the client to find their way. For those who do not master web semantics, SEO is all the techniques that can be implemented to try to improve the traffic of a site from the organic search results of search engines such as than Google or Bing. Experts generally agree that there are dozens, if not hundreds, of elements that are taken into account (technical or semantic criteria, on site or off site).
Several studies, all carried out by different teams and at different periods, since 2012, show an almost direct relationship between quantity of content and position in the results pages. Content is king Already in 2012, a study indicated that not only were longer contents better positioned, converted better and that the leads that came from longer contents were qualitatively better. They were better qualified. The study analyzes the first 10 results for a few thousand queries and finds that all content on the first page has more than 2,000 words. Analysis of the team that carried out the study: Google does not prefer longer content because it provides more value but simply because it is what the Internet user prefers.